Owl Handmade Leather
We decided to go with the character of the owl for the logo, a very unique bird that symbolizes longevity and wisdom. In order to stand out and enhance word of mouth, brand association, and recognition, we also decided to leave the logo with only the face of an owl and remove the brand name from the logo.
Task
Since it's a competitive industry, there are many established brands specialising in leather crafts, which can be challenging to stand out amongst them. It was equally challenging to highlight the brand in a unique, exclusive way.
