It’s the time of year when it doesn’t matter where you live – shopping is on everyone’s mind. From Halloween and Black Friday to Hanukkah and Christmas, eCommerce retailers are finding new ways to boost their sales and take advantage of the holiday shopping season. In this article, we share the top 5 best practices that will help you get more visibility for your products and increase conversions from visitors to buyers.
Use the Perfect Social Content to Promote Your Products
The holiday season is the time of the year when retailers have a lot of sales to offer. But, if you want to really take advantage of all those deals, you’ll need a steady flow of content. You can use text and images to encourage people to purchase your products, but that’s not going to be enough. With 73% of online shoppers most likely to try new websites in search of the ideal gift, this poses a great opportunity for eCommerce promotion.
Share your products with a festive theme or create showstopping content to highlight your latest seasonal promotion. You could even provide your social media fans an exclusive promo code to use on your eCommerce store. To learn more about this trick check out the next tip.
This year when it comes to the holidays, you have a lot on your plate. Whether you’re running an online store or not, there are certain marketing campaigns that you should be adding to your repertoire this season. ECommerce offer codes can be used to boost sales in a variety of ways; think of them as coupons for your customers.
Promo codes are the most effective way to increase sales when dealing with eCommerce stores. They can also be used to target specific customers and reach them in different ways. However, not all promo codes work for every business model. Understanding your target audience or industry will help you choose the correct type of promo code for your store.
Email marketing is a proven strategy for boosting your sales, and you can boost it even more by following these simple ways.
A lot of retailers end up with unopened emails in their inbox, so send a reminder for upcoming offers and promotions. If you’re looking to increase the number of sales you make during the holidays, email marketing is a great place to start. With this type of marketing strategy, you can send your customers exclusive deals and sell them on your product without them even realising it. The key to increasing your email marketing conversions is making the content as appealing as possible to your customer.
Offer Fast & Free Shipping
One way to maximise your eCommerce sales this holiday season is to offer fast and free shipping. Most people are opting for online purchases in order to save time, money, and hassle. Not having to leave your home or office is a big selling point. Also, many shoppers have been pitching in the spare change from their pockets so they can receive their items faster, which has been a boon for businesses with an online presence.
Offer Gift Wrapping
Let’s face it, wrapping a present for someone takes customers’ time and effort. Invest in a gift-wrapping service and give the option to add a card to gifts on your eCommerce shop. This will provide your customers with an incredibly personalised touch. It may seem like a small thing but this gesture will make the biggest impact on your sales during the holiday season.
Gift wrapping is a profitable opportunity to help customers feel as if their purchase is more special, giving them the impression that they have just purchased a gift for someone else.
It may seem too early to be thinking about the upcoming holiday season, but now is the time for retailers to start planning promotions that can help them boost their sales. Businesses know that it is crucial to be prepared for the holiday season because the period has a tremendous impact on their bottom line. With increased demand and opportunity, many people are looking for opportunities to make extra money this time of year.